Musk says Twitter will cost $8 a month for the blue tick

Musk says Twitter will cost $8 a month for the blue tick

Nov 1 (Reuters) – Twitter Inc will cost $8 a month for its Blue service, which incorporates the sought-after “verified” icon, new boss Elon Musk mentioned on Tuesday as he seeks to spice up subscriptions and make the social community much less addictive. by bulletins.

“The present lords & peasants system on Twitter for whoever has or would not have a blue tick is bullshit. Energy to the individuals! Blue for $8 a month,” Musk tweeted, including that the value could be adjusted by “nation.” on buying energy parity.”

A blue checkmark subsequent to a consumer’s title on the social media platform signifies that Twitter has verified that the account belongs to the particular person or firm claiming it. Twitter is at the moment free for many customers.

Billionaire Musk bought Twitter for $44 billion final week.

After the takeover, he shortly put a stamp on the corporate, firing its earlier chief government and different senior officers.

Twitter’s head of promoting, Sarah Personet, wrote on Tuesday that she was resigned her publish final week, including much more uncertainty for advertisers.

On Tuesday, Musk mentioned subscribers with blue ticks could be prioritized for replies, mentions and searches, and would be capable of publish longer movies and audio. They’d see half as many advertisements.

It additionally provided subscribers paid bypass from “publishers keen to work with us.”

Musk’s feedback adopted media studies that he was reviewing the profile verification course of and the way the blue ticks had been utilized. Twitter used to provide these to noteworthy profiles primarily based on their very own standards.

Greater than 80% of Twitter customers who took half in a latest survey mentioned they might not pay check mark. About 10% mentioned they had been keen to pay $5 a month.

Twitter already has a subscription service referred to as Twitter Blue, which launched final June and provides entry to options resembling the power to edit tweets.

Amid hypothesis that Twitter might quickly begin charging verified customers a $20 month-to-month price for blue ticks, best-selling writer Stephen King tweeted: “I am going to stop like Enron if that is carried out.”

Individually, S&P World Scores downgraded Twitter to B- because of a “important” improve in debt following the acquisition.

Yuvraj Malik studies in Bengaluru; Extra reporting by Sayantani Ghosh in San Francisco Modifying by Anil D’Silva and Matthew Lewis

Our requirements: Thomson Reuters Trust Principles.

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